We drive past them every day. They seem like they are popping up everywhere. It doesn’t matter which city you drive into or what highway you drive down, you will see them, even catch them at the busy arterial routes within the city. They are good for commuters for informing about your upcoming product/services. They are the hoardings that grab your attention during the leisurely drives. The best advantage is that you can control your market area, choose locations coming into and leaving your specific target audience.